Blue Action Week

Blue Action Week is PPE Kids’ annual call to action during National Child Abuse Prevention Month—a focused week where awareness turns into practical steps that protect children.

Held each year Sunday through Friday following Tax Day, Blue Action Week brings families, churches, schools, and communities together to move beyond awareness and into action.

Because awareness alone doesn’t protect children—prepared adults do.

 

Why Blue?

Blue is the national color for child abuse prevention. During Blue Action Week, we use that symbol intentionally—not just to remember children who have been harmed, but to strengthen the systems and adults responsible for protecting them today.

Blue Action Week is about momentum, responsibility, and follow-through.

 

What Happens During Blue Action Week

Each day of Blue Action Week focuses on a specific, achievable action that helps reduce risk and strengthen protection. Activities may include:

• Daily education themes focused on prevention and grooming awareness

• Short videos, resources, and discussion guides for adults

• A live or recorded webinar centered on child protection

• Simple steps families and organizations can take immediately

• Opportunities for churches and organizations to reaffirm their commitment to child safety

The goal is not overwhelm—it’s clarity, confidence, and progress.

 

Who It’s For

Blue Action Week is designed for:

• Parents and caregivers

• Churches and faith-based ministries

• Schools, daycares, and youth-serving organizations

• Community leaders and volunteers

 

Whether you are just beginning to think about prevention or strengthening existing systems, Blue Action Week meets you where you are.

 

How to Participate

Participation can be as simple or as structured as needed:

• Engage with the daily content and conversations

• Attend or host a Blue Action Week webinar

• Share prevention-focused resources within your community

• Encourage your organization to review or strengthen its child protection practices

Every action—small or large—helps create safer environments for children.

 

A Week That Fuels a Year of Prevention

Blue Action Week is not meant to stand alone. It’s designed to set the tone for ongoing awareness, education, and accountability throughout the year.

 

Prevention is not a moment.

 

It’s a commitment we renew—together.